About Bluestone98 - We craft digital work that lasts
Since 1998, Bluestone98 has partnered with ambitious brands to build digital experiences with clarity, purpose and commercial impact. From branding and websites to Shopify ecommerce and content creation, we create work that feels considered, human and built to perform. Let’s create something extraordinary.
Why Bluestone98
Over the years, we have delivered digital work for ambitious start-ups, established SMEs and global organisations across the UK and internationally.
Our client partnerships include Duracell, Swatch, Skanska, Wienerberger, Permasteelisa Group, Harrogate Spring Water, Thomson Snell & Passmore and KHS Group. These organisations operate at very different scales, but they share one thing in common. They care deeply about quality, consistency and long-term value.
We work from studios in London, Harrogate and Edinburgh, collaborating closely with teams wherever they are based. In many cases, we become a long-term digital partner, supporting brands through multiple phases of growth, evolution and change.
Many of our client relationships span years rather than projects. We do not take that lightly. To us, it is the clearest measure of trust and the strongest reflection of how we work.
Much of our work comes through referral and repeat partnership. That is how we prefer it.
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Testimonial
Great digital work is about people, trust & shared ambition.
Bluestone98 has always been built on care. Care for the craft, care for the people we work with, and care for the outcome.
I started the studio in 1998 with a simple belief that good work comes from listening properly, thinking deeply and doing things with intention. That belief has not changed.
Today, our role is to help organisations feel more like themselves in the digital space. To create clarity where there is complexity. To build experiences that work hard and feel right.
I am incredibly proud of the team we have built and the relationships we continue to grow. Everything we do is driven by a desire to deliver the very best work we can, every time.
Discover Our Work
Jonathan Armstead - Founder
Featured Atlas Consultancy Group
Bluestone98 executed a comprehensive rebrand for Atlas Consultancy Group, both online and offline, to position them as the leading specialists in executive-level veterinary recruitment across the US. This rebranding initiative included a full digital strategy and website launch, featuring a bespoke mobile-first WordPress design and build with extensive job search functionality and geo-location capabilities. The brand launch encompassed a 360º online marketing strategy to effectively communicate the new brand identity and the company’s forward-thinking direction, ensuring a cohesive and impactful leading presence in the market.
The work matters because the people matter
Behind every brand is a team. Behind every purchase is a person. Behind every enquiry is a decision made in a moment of uncertainty.
So we build websites that feel trustworthy. Ecommerce experiences that remove friction. Brand identities that make organisations feel more like themselves.
We work with businesses across multiple sectors including:
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Construction and engineering
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Manufacturing and technical industries
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Food and drink brands
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Veterinary and pet
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Retail and ecommerce
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Legal and professional services
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Technology and infrastructure
Featured Arville Textiles
Bluestone98 had the privilege of working with Arville the leading Technical Textiles company to design and develop a suite of new marketing tools, including website design and development, photography, video, drone footage, and branded company assets.
Our services
Clear thinking in a noisy digital world
The digital landscape can feel crowded and confusing. Platforms evolve, trends shift, and advice is rarely consistent. We help brands cut through that noise by building strong digital foundations and bringing them to life with clarity and care.
Our work spans:
Brand and identity
Helping businesses find focus and consistency, creating brand systems that feel confident and considered.
Website design and development
Designing and building WordPress websites that are intuitive, fast and built to last.
Shopify ecommerce
Creating Shopify stores that simplify buying, support subscriptions and scale with the business.
UX, SEO and digital strategy
Designing clear user journeys and search-led structures that help the right people find and trust you.
Content, photography and film
Creating honest, human content that supports the story and strengthens the experience.
Email and CRM
Supporting growth beyond launch through email strategy and customer journeys, including Klaviyo.
Built on experience. Grounded in care.
Founded in 1998, Bluestone98 has grown alongside the digital world. From the early days of hand-built websites to today’s complex ecommerce platforms, we have evolved by staying curious, adapting thoughtfully and holding ourselves to the same standard we always have.
Do the work properly. Respect the people behind it. Build things that last.
Let’s create something extraordinary
If you are looking for a digital partner who values clarity, craft and long-term thinking, we would love to talk. Whether you are planning a new website, an ecommerce build or a brand evolution, we are here to help you move forward with confidence.
Explore Our Work | Start Your Project