A New Brand & Award-Winning Website for ACJ Ecology

ACJ Ecology

Is as one of the UK’s foremost ecological consultancy firms, renowned for their expertise in biodiversity and the protection of endangered species. With a mission to offer end-to-end ecological solutions, they are trusted across the industry for their deep commitment to preserving and enhancing the natural environment. When we were approached to revitalise their brand and digital presence, we embraced the opportunity to reflect their passion and expertise through an engaging, nature-inspired design.

At the heart of this project was a vision to immerse visitors in the colours and textures of British wildlife, landscapes, and ecosystems. We carefully crafted a design that drew inspiration from the rich hues of nature, from the lush greens of the countryside to the vibrant shades of wildlife, bringing a sense of connection to the environment from the moment visitors land on the site. Every element of the visual identity was designed to evoke the spirit of the great outdoors, creating a strong, emotional link between the audience and the natural world that ACJ Ecology strives to protect.

Our collaboration with ACJ Ecology went beyond simple branding. We embarked on a deep discovery process, working closely with their team to uncover their unique advantages, core values, and the reputation they’ve built over years of dedication to their field. By listening to their story and understanding their goals, we were able to design a digital experience that not only reflects their expertise but also communicates their vision in a way that is clear, impactful, and meaningful to every visitor.

Key to the project’s success was our focus on UX and UI, ensuring that the website’s structure and flow guide visitors through an intuitive and informative journey. Every touchpoint was designed to engage users and prompt them to take meaningful action, whether it’s to explore services, request consultation, or learn more about the critical role ACJ Ecology plays in environmental protection. This customer-centric approach transformed the website into more than just an information hub; it became a powerful tool for communication and advocacy.

To ensure that ACJ Ecology’s message resonated across all platforms, we developed a multi-channel strategy that extended their new brand identity beyond the digital space. From print materials to social media, the refreshed branding came to life in both online and offline formats, creating a cohesive and impactful presence across all media. This holistic approach allowed us to amplify their message, ensuring that the essence of ACJ Ecology’s work reached a broader audience in a meaningful and compelling way.

Award-Winning ECJ Ecology

Our hard work and creative approach were recognised with the prestigious Orpetron Web Design Appreciation Award, which celebrates excellence in design, innovation, and storytelling. Winning this award was a testament not only to the aesthetic and functional success of the ACJ Ecology website but also to our ability to create a narrative that connects audiences with the brand’s mission. The recognition reinforced the importance of our collaborative approach and the value of designing with purpose — ensuring that ACJ Ecology’s message of sustainability and environmental stewardship is heard loud and clear across all platforms.

This project stands as an example of how thoughtful design and strategic storytelling can elevate a brand and create lasting connections between a business and its audience. For ACJ Ecology, we didn’t just create a website — we brought their vision to life in a way that resonates with their values and strengthens their position as a leader in the ecological consultancy space.

This article was written by Jonathan Armstead Founder of Bluestone98.