Bluestone98 Wins CSS Design Awards | Award-Winning Web Design Agency UK
Bluestone98 The Award-Winning Web Design Agency UK
At Bluestone98, innovation and design excellence sit at the heart of everything we create. Our latest recognition from the CSS Design Awards (CSSDA) is a proud testament to this commitment.
The Viamaster International website, designed and developed by our award-winning team, has been honoured with three major CSSDA accolades:
Best UI Design
Best UX Design
Best Innovation
This triple win highlights our expertise as a leading award-winning web design agency in the UK, delivering visually stunning, user-focused, and technically advanced digital experiences that help ambitious brands stand out globally.
You can view the official award listing on CSSDA here:
Viamaster International – CSS Design Awards
And watch the award promo videos:
Best UI Design Video
Best UX Design Video
Best Innovation Video
Table of Contents
About the Project: Viamaster International
Viamaster International is a renowned UK-based logistics and transport provider with over 40 years of expertise in freight, warehousing, and international delivery.
When they approached Bluestone98, their goal was clear – to reposition the brand through a complete digital transformation that truly reflected their scale, professionalism, and customer-first ethos.
They required:
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A new brand identity with consistent tone of voice.
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A modern, intuitive website that showcased their global reach and technical capabilities.
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Integrated storytelling across visuals, video, and messaging.
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And a content-managed platform built for long-term scalability and SEO performance.
The result is a powerful new digital platform that has now earned international recognition at the CSS Design Awards for its innovation and world-class design execution.
Understanding the Challenge
Before the redesign, Viamaster’s digital presence didn’t fully express the company’s forward-thinking nature or industry leadership. The existing site lacked clarity in structure, accessibility, and visual impact – elements critical for a brand operating in a highly competitive, logistics-driven market.
Our challenge was to:
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Transform the digital experience from functional to strategic and immersive.
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Redefine their brand personality online – confident, professional, yet approachable.
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Build a site that engaged customers, supported recruitment, and reinforced trust.
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Deliver a mobile-first, performance-optimised platform aligned with SEO best practices.
Our Creative and Technical Approach
Every Bluestone98 project begins with a deep discovery phase, and Viamaster International was no exception.
Discovery & Workshops
We worked closely with Viamaster’s management and staff across the organisation to understand how they operate, think, and communicate. This holistic consultation process uncovered valuable insights that guided our design decisions and tone of voice.
As Managing Director Paul Pedley explains:
“Bluestone98 did a fantastic job in understanding what we were looking for with our new branding and have delivered our vision perfectly. Expanding on our initial brief, the thorough consultation process with not just the management team but also engaging with staff across the business helped them to fully understand how we work and how we think.”
Brand Strategy & Design Vision
We evolved the Viamaster brand identity through refined typography, dynamic visual language, and intuitive UI components.
The result was a design system that felt bold, confident, and uniquely theirs – reflecting a company that moves goods and ideas with precision.
Technical Planning
Our development team mapped out a fully scalable WordPress platform, integrated with a custom theme architecture that would support long-term flexibility, security, and easy content management.
This ensures the site remains fast, secure, and SEO-friendly – ready to grow as Viamaster’s business evolves.
UX & UI Design Excellence
Award-Winning Design Thinking
The CSS Design Awards judges recognised Viamaster International for Best UI Design, Best UX Design, and Best Innovation, celebrating our unified approach to creativity, accessibility, and digital craftsmanship.
Our UI design approach blended clarity, precision, and narrative flow.
Each interaction, animation, and transition was carefully crafted to guide users through the site’s content with confidence and ease.
We applied a modular design system that gives consistency to every touchpoint—ensuring the same exceptional experience across desktop, tablet, and mobile.
User Experience Strategy
A great UX design starts with empathy.
We analysed user pathways, mapped intent journeys, and tested layouts to eliminate friction at every stage. The result was a platform that not only looks beautiful but also performs seamlessly — reducing bounce rates and improving lead conversion through enhanced information architecture.
Tone of Voice and Content Creation
One of the most transformative aspects of this project was the creation of a distinct and consistent tone of voice.
Our copywriters worked with Viamaster’s team to capture their values — trust, reliability, experience, and innovation.
From headlines to service descriptions, we created messaging that was both confident and approachable. The content mirrors the professionalism of the logistics industry while retaining warmth and humanity.
Messaging Framework
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Headlines: Dynamic and purposeful.
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Body Copy: Conversational yet authoritative.
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Microcopy: Guiding and intuitive, reinforcing usability across CTAs and navigation.
This combination ensures the website communicates clearly and builds immediate trust with both B2B and B2C visitors.
Photography, Video and Storytelling
Every great digital experience is built on storytelling – and Viamaster’s new platform tells a story of people, precision, and progress.
Our in-house creative production team captured high-quality photography and video, including aerial and on-location footage to showcase Viamaster’s scale, fleet, and people.
Each image was meticulously colour-graded to align with the new brand palette, enhancing cohesion across all digital and print assets.
Video production added emotional resonance, visually illustrating Viamaster’s innovation and passion.
The final edit weaves together motion, music, and message to deliver an engaging brand narrative that resonates with customers and partners alike.
WordPress Development and Hosting
We developed the new website on a custom WordPress framework – built from the ground up to meet enterprise standards of performance, scalability, and SEO.
Technical Features:
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Custom theme architecture for modular flexibility
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Advanced caching and CDN integration for fast load times
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Fully responsive grid system with pixel-perfect layouts
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WCAG 2.1 accessibility compliance
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SEO schema integration across key pages
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Google Tag Manager and GA4 implementation
Bluestone98 also provides world-class hosting and maintenance for Viamaster through our managed infrastructure, ensuring uptime, performance, and ongoing technical support.
Our DigitalOcean-based cloud hosting guarantees security, redundancy, and future scalability – a perfect foundation for a growing international brand.
Results and CSSDA Recognition
The relaunch of Viamaster International’s website immediately elevated the brand’s digital standing.
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Significant growth in organic search visibility
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Faster page load speeds and improved UX engagement
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Streamlined navigation leading to higher enquiry rates
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Increased dwell time and reduced bounce rate
Most notably, these tangible improvements culminated in global recognition from CSS Design Awards, where Viamaster’s new website achieved:
Best UI Design
Best UX Design
Best Innovation
These awards celebrate the synergy between strategic thinking and creative execution – a hallmark of every Bluestone98 project.
You can view the official listing and certificates here:
Client Testimonial: Paul Pedley, MD, Viamaster International
“Bluestone98 did a fantastic job in understanding what we were looking for with our new branding and have delivered our vision perfectly. Expanding on our initial brief, the thorough consultation process with not just the management team but also engaging with staff across the business helped them to fully understand how we work and how we think, enabling them to perfectly encapsulate our values complimented by impressive visuals to bring the concept to life. Our relationship with Bluestone98 is an ongoing partnership and essential for us in order to stand out in an ultra-competitive marketplace.”
Paul Pedley, Managing Director, Viamaster International
Key Takeaways
| Point | Details |
|---|---|
| Strategic Collaboration | Close engagement with Viamaster’s leadership and staff to align design and brand values. |
| Award-Winning Execution | Recognised by CSSDA for Best UI, UX & Innovation — global design excellence. |
| Technical Foundation | Bespoke WordPress development, optimised performance, and world-class hosting. |
| Creative Storytelling | Unified visual, written, and interactive experiences that connect users and brand. |
| Long-Term Partnership | Ongoing collaboration between Bluestone98 and Viamaster for digital growth. |
FAQs
Q1: What are the CSS Design Awards?
The CSS Design Awards (CSSDA) celebrate global excellence in creativity, usability, and innovation in digital design.
Q2: Why did Viamaster’s website win multiple CSSDA awards?
Bluestone98’s combination of UX strategy, design precision, and technical innovation delivered a user experience that excelled in all judging criteria.
Q3: Who designed and developed the Viamaster website?
Bluestone98’s in-house creative and technical teams handled UX, UI, content creation, photography, and development.
Q4: Is Bluestone98 a UK-based web design agency?
Yes – Bluestone98 has studios in London, Harrogate, and Edinburgh, serving clients across the UK and internationally.
Q5: How can Bluestone98 help my business?
We specialise in Shopify, WordPress, and bespoke website design, combining creativity and technology to drive measurable growth.
About Bluestone98
Founded in 1998, Bluestone98 is a multi-award-winning digital agency specialising in web design, Shopify development, branding, and digital marketing.
With over 27 years of experience, we create AI-enhanced, search-optimised digital experiences for ambitious brands across the UK and beyond.
From our studios in London, Harrogate, and Edinburgh, we deliver outstanding results for brands like Harringtons Pet Food, Arville, SureGrow, and Viamaster International – empowering them with digital platforms that perform beautifully and deliver measurable ROI.
About the Author
Jonathan Armstead – Founder & Creative Director, Bluestone98
Jonathan Armstead founded Bluestone98 in 1998 with a vision to fuse creativity, technology, and strategy into digital experiences that drive measurable business growth.
With over 27 years of leadership, he has built Bluestone98 into one of the UK’s most respected independent digital agencies, renowned for award-winning design, precision engineering, and long-term client partnerships.
As Creative Director, Jonathan leads each project with a hands-on approach – from brand discovery and UX strategy to UI design, development, and performance optimisation. His philosophy is simple: exceptional design must be both beautiful and purposeful.
Under his guidance, Bluestone98 has delivered transformational projects for brands including Viamaster International, Harringtons Pet Food, Arville, SureGrow, Beluga Vodka, Danone, and Harrogate Spring Water.
Jonathan continues to champion innovation in every build, combining Shopify, WordPress, and bespoke development with forward-thinking digital strategy to ensure clients stay ahead in a fast-evolving landscape.
Studios: London | Harrogate | Edinburgh
www.bluestone98.com
hello@bluestone98.com
+44 (0)330 633 1998