How Bluestone98 Transforms Brands: Digital Success Stories That Drive Real Growth
Table of Contents
1. Introduction: Why Brands Choose Bluestone98
Brands today operate in a fast-moving digital environment. To stand out, they need more than a website. They need a powerful online presence that attracts customers, builds authority and drives measurable commercial results.
Bluestone98 has spent over 27 years partnering with ambitious businesses to transform their digital landscapes. Our approach blends world-class creativity with high-performance web development, ensuring every brand we work with gains an edge over its competitors.
The following case studies highlight proven results delivered across ecommerce, FMCG, pet care, recruitment, construction, engineering and premium lifestyle sectors.
2. Bluestone98 Digital Success Stories
Below are some of the standout transformations showcased in our portfolio.
Harrogate Spring Water: Premium Brand Elevation Leading to a 9 Percent Sales Increase
Bluestone98 delivered a premium editorial-style website for Harrogate Spring Water that showcased their heritage, sponsorships and product range.
What we achieved
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9 percent year on year sales increase
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£48 million acquisition by Danone
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Now part of Danone’s 146 global brands
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Enhanced digital presence and sales funnel performance
This partnership demonstrates how strategic design and UX can elevate a heritage brand into a world-leading digital presence.
Exercise.co.uk: A Complete Rebrand Driving 50 Percent Revenue Growth
Exercise.co.uk partnered with Bluestone98 for a full rebrand and an ecommerce rebuild focused on customer engagement and conversion.
Performance gains
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86 percent increase in new and active users
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77 percent increase in website sessions
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154 percent increase in engagement time
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50 percent revenue increase
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189 percent uplift in returning customers
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Feefo Platinum Award 2024 and 2025
The new site transformed how customers shop and how the internal team manage the platform.
Atlas Consultancy Group: A High-Performing Recruitment Engine for the US Market
We delivered a complete rebrand, new digital strategy and website for Atlas Consultancy Group with advanced job search and geo-location functionality.
Results
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143 new candidate applications
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73 high-quality unique candidates
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24 hospital and client enquiries
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18 new clients
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More than £111,000 in fees generated
The new website now brings in 5 to 6 high-quality enquiries every single week.
Harringtons Pet Food: A Shopify Ecommerce Build Increasing Online Revenue by 30 Percent
Harringtons needed a modern online presence to match their strong in-store performance. Bluestone98 designed and built a bespoke Shopify store with subscription features and enhanced product presentation.
Impact
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30 percent boost in online revenue
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Subscription-ready ecommerce engine
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Fully bespoke branded content
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Modern, natural and high-performing design
This new platform positions Harringtons as a serious competitor within online pet nutrition retail.
UK Forks: A Digital Transformation for a National Machinery Brand
We redesigned the UK Forks website into a powerful commercial tool for staff, customers and new business leads.
What we delivered
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Dynamic WordPress website
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Bespoke CMS for easy product updates
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Machine picker tool
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Knowledge base with guides and resources
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Modernised design reflecting market leadership
Results
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Higher site traffic
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Increased new client onboarding
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Streamlined internal sales workflow
Assisi Pet Care: A Complete Brand Creation Supporting £60M Revenue Growth
Bluestone98 built the Assisi Pet Care brand and digital presence from the ground up, consolidating their family of acquired brands.
Highlights
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Multiple acquisitions including Hollings, Maced and Burns Pet Nutrition
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Retail presence in Asda, Sainsbury’s, Lidl and Morrisons
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Turnover increased from £36M to almost £60M
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Expansion into Poland and Germany
Assisi is now one of the UK’s leading natural pet treat providers with a strong digital footprint.
3. How We Deliver Results
Our proven process delivers measurable success for every partner:
Brand-First Design
Beautiful branding that communicates authenticity and trust.
High-Performance Websites
Fast, robust and conversion optimised across all devices.
Conversion-Focused UX
Every page and journey is engineered to increase enquiries, sales and engagement.
Scalable Digital Platforms
WordPress, Shopify, WooCommerce and bespoke builds crafted for long-term growth.
Dedicated Partnerships
We work closely with clients for years, acting as an extension of their team.
4. Key Takeaways
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Bluestone98 delivers measurable commercial success across multiple industries.
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Our websites increase visibility, sales, conversions and brand authority.
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Major brands such as Harrogate Spring Water, Assisi and Danone trust Bluestone98.
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Our approach blends creativity, strategy and high-performance technical delivery.
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Real results include revenue increases, improved workflow, stronger brand presence and national and international growth.
5. Frequently Asked Questions
What industries does Bluestone98 specialise in?
We work across ecommerce, FMCG, engineering, pet care, recruitment, construction and premium lifestyle sectors.
Do your websites improve sales and performance?
Yes. Every platform is built with measurable ROI in mind. Our case studies include examples of revenue growth from 30 percent to more than 50 percent.
What platforms do you work with?
We work with Shopify, WordPress, WooCommerce, custom builds and enterprise-level solutions.
Do you offer ongoing support after launch?
Yes. We provide full hosting, maintenance and support as part of our long-term partnerships.
Can you support businesses outside the UK?
Absolutely. We work with clients across the UK, Europe, and the United States.
About the Author – Bluestone98 digital success stories
Jonathan Armstead – Founder and Creative Director, Bluestone98
Jonathan Armstead founded Bluestone98 in 1998 with a vision to bring creativity, technology and strategy together to produce digital experiences that deliver measurable results. For over 27 years he has led Bluestone98’s evolution into one of the UK’s most respected independent digital agencies, recognised for award-winning design, precision engineering and long-term client partnerships.
As Creative Director, Jonathan oversees every project with a hands-on, detail-driven approach covering brand discovery, UX strategy, UI design, development and performance optimisation. His belief is simple: design should be beautiful, functional and capable of driving growth.
Jonathan has played a central role in delivering many of the Bluestone98 digital success stories highlighted in this blog, including transformational work for Viamaster International, Harringtons Pet Food, Arville, SureGrow, Beluga Vodka, Danone and Harrogate Spring Water. His leadership ensures every platform is crafted to elevate brands and support commercial performance.
Jonathan continues to champion innovation across Shopify, WordPress and bespoke development, combining technical excellence with forward-thinking digital strategy to help clients stay ahead in a fast-changing landscape.
Studios: London | Harrogate | Edinburgh
Website: www.bluestone98.com
Email: [email protected]
Phone: +44 (0)330 633 1998