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Aqua Wipes

Clean with kindness

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The Project

Working with the UK’s leading baby wipe company, we had the great privilege in rebranding this prestigious client and create and deliver a clean, fresh, brand that simply said what it does on the tin. Supported with a new website and e-commerce environment.

Underpinning Aqua Wipes new brand is their values proposition… Aqua Wipes is a product born out of our passion to protect and a commitment to do no harm to our world. We believed we could create wipes that were convenient and caring, gentle and effective, natural, biodegradable, and compostable.


Brand / Identity / Brand Guidelines / Values & Content Research / Tone of Voice / Subscription Model Development / Packaging / Pattern Development / Iconography / Illustration / Presenter / Website &  E-Commerce Environment / Built in WordPress & WooCommerce /

Aqua Wipes

The natural answer to keep baby clean and protect the planet

A kinder future for changing times

Aqua Wipes

99.9% natural, 100% plastic-free, biodegradable and compostable!

A kinder future for changing times

Our Mission

We are committed to providing convenience and care, that actively reduces the impact on our environment.

We want to wipe out waste

Next Project

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We’d love to hear from you

If you’d like to talk about your next dream project, please email us at or speak to us on 01423 228 150

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