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Aqua Wipes

Clean with kindness

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The Project

Working with the UK’s leading baby wipe company, we had the great privilege in rebranding this prestigious client and create and deliver a clean, fresh, brand that simply said what it does on the tin. Supported with a new website and e-commerce environment.

Underpinning Aqua Wipes new brand is their values proposition… Aqua Wipes is a product born out of our passion to protect and a commitment to do no harm to our world. We believed we could create wipes that were convenient and caring, gentle and effective, natural, biodegradable, and compostable.


Brand / Identity / Brand Guidelines / Values & Content Research / Tone of Voice / Subscription Model Development / Packaging / Pattern Development / Iconography / Illustration / Presenter / Website &  E-Commerce Environment / Built in WordPress & WooCommerce /

Aqua Wipes

The natural answer to keep baby clean and protect the planet

A kinder future for changing times

Aqua Wipes

99.9% natural, 100% plastic-free, biodegradable and compostable!

A kinder future for changing times

Our Mission

We are committed to providing convenience and care, that actively reduces the impact on our environment.

We want to wipe out waste

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