The Project
Leading global producer of floral bouquets and plants into some of the UKs biggest supermarkets, JZ flowers needed a brand update that showcased their full strategy. From planting and production into supplying to retailers. The identity needed to be vibrant, soft and adaptable enough to reflect the colourfulness of their products whilst displaying their process in its full capacity.
JZ Flowers was formed in 1997 in partnership with the Van Duijn Group. In 1999, the Van Duijn Group merged with the OZ Group and established the Dutch Flower Group (DFG). Today the DFG is as a unique family of specialised trading companies, who together serve the entire international floriculture chain. Companies within the DFG share a common goal, to achieve zero environmental impact while contributing positively to the lives of the people within the value chain, thereby making the world more sustainable.
JZ flowers can be found at Aldi, COOP, Morrisons, Migros & AF Blackmore % Sons to name a few and are proud members of the Dutch Flower Group.
Deliverables
Brand Creation / Copywriting / Website Design & Build / Photography / Video / Drone
JZ Flowers hull is a family-business that has grown from a small importer into a pioneering producer of FLORAL bouquets.
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Testimonial
We approached Bluestone98 to support us with a complete rebrand of our company, including a newly designed logo, and a slick, modern new website. We have been extremely impressed with the creativity and out-of-the-box design work that the team delivered to us. We also pleased with how straightforward it was to rollout the new branding throughout the business and the easy handover and launch of the new website.
Tessa Zwemstra Stott, Managing Director at JZ Flowers
Global supply to leading supermarkets
Growing Together, Creating Joy
JZ Flowers required an identity that reflected their diverse offering within the commercial flower supply market. Bluestone created a colourful brand that allowed their services to be demonstrated in each individual colourway. Building a fully bespoke page builder website allowed JZ to create subsections of their brand including their sustainability mission, insight and partners they work with.
JZ Flowers Insight
It’s our business to know who buys flowers, for whom, why and when
Growing Together, Creating Joy
