The Project
Traditum: A Holistic Digital Transformation
Traditum – The Future of Traditional Private Equity was founded in 2019 by two high-net-worth families searching for a bespoke, tax-efficient private equity fund that aligned with their values. When they could not find one that met their exacting standards, they decided to create their own.
Bluestone98 brought its vast expertise to this project, delivering an end-to-end digital transformation that positioned Traditum as a forward-thinking financial powerhouse.
Deliverables
- Brand Design & Development – Establishing a strong, sophisticated brand identity that conveys trust and expertise.
- Strategic Content Creation – Crafting high-impact copywriting, investor-focused content, and engaging brand messaging.
- Video Production & Drone Filming – Showcasing Traditum’s unique value proposition through immersive storytelling and high-quality visuals.
- Professional Photography – Capturing the essence of the brand with premium imagery that reinforces credibility.
- Website Design & Development – Designing a high-performance, SEO-powered WordPress website optimised for engagement and lead conversion.
- Hosting & Digital Support – Providing a secure, scalable hosting environment with ongoing maintenance and performance enhancements.
- Investor Deal Packs & Print Collateral – Creating professionally designed investor packs that reflect Traditum’s high-calibre offering.
Sitemap and Page Architecture
Planning and developing improved navigation, starting with the client sitemap. All based around improved SEO performance, efficient indexing, and overall ease of navigation for their users.
Website Mapping / Wireframing & Prototyping
Development and design phase support for Traditums evolving proposition in their Family Office / Investment and Private Equity sectors. We aid Traditum in ongoing user journey planning, website wireframing and prototyping. Additional page structures and functionality to allow their digital presence to constantly adapt.
Online & Offline Brochureware
Designing a series of bespoke printed collateral to explain Traditums propositions across their main sectors. Including infographic design to visualise their unique offering.
Service visulisation & articulation
Bespoke infographic design and animation to help summarise their unique client offering.
Traditional at heart, innovative by nature, driven by a long-term vision.
Brand Design / Copywriting / website development
