Sectors / B2B
B2B web design, branding & lead generation.
Websites built to explain complex offers simply and turn research into qualified enquiries, where brand, UX and content do the selling.
Start your project
Tell us what you need. We reply within one working day.
Thank you. Enquiry received.
We'll be in touch within one working day to discuss your project.
Built for the buying committee
Your buyers do their homework. Your website is the homework.
B2B decisions are researched long before anyone gets in touch. Your website needs to prove expertise, build buyer confidence and create a clear path from first awareness through to enquiry and long-term partnership.
Next step
Let's build yours.
Tell us about your proposition and who you need to reach. We will map the route and reply within one working day.
What great looks like
The standards we design and build towards.
Clear proposition
What you do, who it is for and why it wins, understood in seconds.
Credibility & proof
Case studies, results and client logos placed where doubt actually happens.
Frictionless enquiry
Routes to contact that respect busy people and capture the right detail.
Content that converts
Insight and expertise that build authority long before the first call.
Search & visibility
Structured for the searches your buyers actually make.
“Right from the outset, the Bluestone98 team have been able to see what we needed. Bringing the vision, creativity, and clarity to define our brand. To reflect the business we are today, and the business we aspire to be tomorrow. Their brand design concepts felt bold, confident and bang on the money, with very little need for iterations and a clear front-runner to progress.”
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B2B websites
Sites that explain complex propositions clearly and give procurement teams what they need to shortlist you.
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Trade & account commerce
Portals built for trade pricing, repeat ordering and long buying cycles across multiple accounts.
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Brand positioning
Identities that reflect the business you are today and the one you intend to become tomorrow.
FAQs
The questions we’re asked most, answered. Still curious about something?
Start a projectYes. Much of our work is making complex offers simple, without losing the substance experts expect.
Yes. We build sites that connect cleanly to the tools your sales and marketing teams already use.
No. We are a brand, digital and technology studio: brand strategy and identity, websites and ecommerce, alongside content, campaigns and ongoing support.
Yes. We support content, campaigns and sales collateral so the brand performs across every touchpoint.
Yes. We have studios in London, Harrogate and Edinburgh, and work with organisations across the UK and internationally.
What comes next
Turning creativity into commercial impact.
Award-winning brand and digital work for B2B, built with Bluestone98.