Tibico Fermentary Shopify Ecommerce launch designed and created by Bluestone98

How Bluestone98 Delivered a Scalable Shopify Platform for Tibico

Bluestone98 partnered with Tibico to deliver a full Shopify ecommerce replatform, moving the brand from Wix to a scalable, performance-led Shopify platform designed for growth.

As a UK-based Shopify design and ecommerce agency established in 1998, Bluestone98 brought together strategy, UX, bespoke Shopify development, content creation and marketing activation to create a calmer, clearer and more effective online store. With offices in London, Edinburgh and Harrogate, our team worked closely with Tibico at every stage, acting as an extension of their business.

This project was not simply about changing platforms. It was about listening carefully to customer feedback, simplifying complexity and building a robust ecommerce foundation that reflects how Tibico is made and enjoyed.

Client Overview

Tibico is a UK-based producer of raw, unpasteurised water kefir, crafted using natural ingredients and traditional fermentation methods. Known for its calm, considered brand and strong community, Tibico has built a loyal customer base through quality, consistency and trust.

As the business grew, Tibico needed an ecommerce platform that could support subscriptions, simplify purchasing journeys and scale alongside its marketing ambitions.

The Challenge: Replatforming from Wix to Shopify

Tibico’s existing Wix website had reached its limits. Customer feedback highlighted frustration around navigation, clarity and subscription management, while internal teams faced constraints around flexibility, performance and data handling.

Key challenges included:

• A fragmented shopping experience that made choosing products and boxes unnecessarily complex
• Limited subscription functionality and account management tools
• Performance and security limitations
• Difficulty supporting paid media, email marketing and future social commerce

The brief was clear: create a calmer, clearer ecommerce experience without losing the warmth and integrity of the Tibico brand.

Project Objectives

The primary goals of the project were to:

• Replatform Tibico’s ecommerce website from Wix to Shopify
• Simplify product discovery and purchasing journeys
• Make subscribing and saving easier to understand and manage
• Improve performance, security and GDPR compliance
• Build a scalable foundation for ongoing ecommerce and marketing growth

All work needed to align with Tibico’s understated tone and avoid hard selling or exaggerated claims.

Strategy and Approach

Bluestone98 approached the project as both a technical Shopify replatform and a customer experience redesign.

Our guiding principles were:

• Clarity over complexity
• Calm confidence rather than promotion
• Choice made simple
• Trust, transparency and long-term scalability

Shopify was selected as the platform of choice due to its flexibility, performance, subscription capabilities and seamless integration with tools such as Klaviyo and Meta.

Shopify Ecommerce Design and Development

Bespoke Shopify UX and Visual Design

We redesigned the entire ecommerce experience to feel calmer, more intuitive and easier to navigate. This included:

• Clear information architecture
• Editorial-style layouts aligned with Tibico’s brand
• Mobile-first UX design
• Reduced cognitive load at key decision points

Bespoke Shopify Development

Our development team delivered a custom Shopify build that supports:

• Scalable product and collection architecture
• Subscription and bundle logic
• Secure customer accounts
• Performance optimisation and stability

Build a Box and Subscription Experience

A key focus of the project was simplifying choice.

We introduced:

• Shop All Ferments for full-range exploration
• Mixed Boxes for discovery
• Fixed Flavour Boxes for repeat purchasing
• Build a Box functionality allowing customers to create their own selection

Subscribing and saving was redesigned to be easier to set up, easier to manage and clearer to understand, supporting long-term retention.

Data Migration and GDPR-First Processes

Bluestone98 managed the export and migration of customer and subscriber data from Wix to Shopify, with a strong focus on data accuracy, security and GDPR compliance.

This included:

• Structured data exports from Wix
• Secure data migration into Shopify
• Password reset flows
• Subscriber updates for payment, address and shipping details
• Clear, founder-led email and SMS communications explaining the changes

Content, Photography and Film

To support the new platform, Bluestone98 delivered:

• Content writing and tone of voice development
• Onsite messaging for categories, products and subscriptions
• Photography to reflect everyday usage and lifestyle
• Film content for launch, social and paid media

All content was designed to feel warm, human and considered, reinforcing trust rather than driving urgency.

Print and Brand Touchpoints

Alongside the digital work, we designed supporting print literature to ensure brand consistency across physical and digital touchpoints, strengthening Tibico’s customer experience beyond the website.

Email, CRM and Marketing Rollout

We supported Tibico’s launch and ongoing growth through:

• Klaviyo setup and segmentation
• Launch and reminder e-shots
• Subscriber and customer lifecycle flows
• SMS communications
• Meta and Shopify integration including pixel, catalogue and conversions API
• Phased rollout of social and paid media campaigns

Launch and Early Results

The new Shopify ecommerce platform launched smoothly and has already delivered:

• Clearer product discovery
• Improved subscription visibility
• Strong early customer feedback
• Increased confidence in ecommerce operations

Most importantly, the new website better reflects Tibico’s values and removes friction from the customer journey.

The Outcome: A Scalable Shopify Platform for Growth

The replatform has positioned Tibico for sustainable growth by:

• Simplifying the ecommerce experience
• Strengthening trust through security and transparency
• Supporting paid media, email and future social commerce
• Creating a platform that can evolve with the brand

Tibico’s founder, William, was blown away by the level of service, care and pride shown throughout the project. Bluestone98 worked as a true partner, delivering a website the Tibico team is proud to share.

Services Provided by Bluestone98

• Shopify ecommerce strategy
• Shopify UX and visual design
• Bespoke Shopify development
• Subscription and bundle implementation
• Wix to Shopify data migration
• GDPR-compliant data processes
• Content writing and tone of voice
• Photography and film production
• Print literature design
• Project management
• Email, CRM and lifecycle strategy
• Paid media and social rollout

Why Choose Bluestone98

Bluestone98 is a multi-award-winning, independently owned digital agency established in 1998, with 27+ years’ experience delivering branding, web design and ecommerce solutions.

With studios in London, Edinburgh and Harrogate, we partner with ambitious brands across the UK and beyond, delivering calm, considered digital experiences built for long-term success.

Written by
Jonathan Armstead
Founder, Bluestone98