Tibico Fermentary Shopify Ecommerce Launch designed & created by Bluestone98
Bluestone98 partnered with Tibico Fermentary to deliver a scalable Tibico Fermentary Shopify ecommerce platform, migrating the brand from Wix to Shopify to support subscription growth, improve clarity and enable long-term business growth. The new platform launched on 6 January 2026, setting the foundation for improved retention, stronger customer journeys and significant commercial outcomes.
Testimonial
Over the past few months we’ve taken a big step forward at Tibico, moving from Wix to Shopify and rebuilding the experience from the ground up.
Tibico has never been about hype. It’s a living ferment, crafted slowly, built around daily ritual. So it mattered that every part of the brand felt true to that.
A huge thanks to Bluestone98 for the care, craft and clarity they’ve brought to this project.
Now we build.
William Shotten – Founder Tibico Fermentary
At a glance: Tibico Fermentary Shopify ecommerce launch
Client: Tibico Fermentary
Industry: Fermented drinks, water kefir, subscription ecommerce
Platform: Shopify
Launch date: 6 January 2026
Key features: Subscriptions, bundles, Build a Box
Integrations: Klaviyo, Meta, Shopify Payments
Delivered by: Bluestone98
Early results: 766 active subscribers, £43,000 monthly recurring revenue, 57.14% email open rate, £44k+ incremental revenue
Introduction
Bluestone98 partnered with Tibico Fermentary to deliver a Shopify ecommerce replatform, moving the brand from Wix to a scalable, performance-led Shopify platform designed for growth. This project was not simply a platform change. It was about listening carefully to customer feedback, simplifying complexity and building a robust ecommerce foundation that reflects how Tibico products are made, enjoyed and bought.
Client Overview
Tibico Fermentary is a UK-based producer of raw, unpasteurised water kefir crafted using natural ingredients and traditional fermentation methods. Known for its calm, considered brand and strong community, Tibico Fermentary has built a loyal customer base through quality, consistency and trust.
As the business grew, Tibico Fermentary needed an ecommerce platform that could support subscriptions, simplify purchasing journeys and scale alongside its marketing ambitions.
The Challenge: Replatforming from Wix to Shopify
Tibico Fermentary’s existing Wix website had reached its limits. Customer feedback highlighted frustration around navigation, clarity and subscription management, while internal teams faced constraints around flexibility, performance and data handling.
Key challenges included:
A fragmented shopping experience that made choosing products and boxes unnecessarily complex
Limited subscription functionality and account management tools
Performance and security limitations
Difficulty supporting paid media, email marketing and future social commerce
The brief was clear: create a calmer, clearer ecommerce experience without losing the warmth and integrity of the Tibico Fermentary brand.
Project Objectives
The primary goals of the project were to:
Replatform Tibico Fermentary’s ecommerce website from Wix to Shopify
Simplify product discovery and purchasing journeys
Make subscribing and saving easier to understand and manage
Improve performance, security and GDPR compliance
Build a scalable foundation for ongoing ecommerce and marketing growth
All work needed to align with Tibico Fermentary’s understated tone and avoid hard selling or exaggerated claims.
Strategy and Approach
Bluestone98 approached the project as both a technical Shopify replatform and a customer experience redesign. Our guiding principles were:
Clarity over complexity
Calm confidence rather than promotion
Choice made simple
Trust, transparency and long-term scalability
Shopify was selected as the platform of choice due to its flexibility, performance, subscription capabilities and seamless integration with tools such as Klaviyo and Meta.
Shopify Ecommerce Design and Development
Bespoke Shopify UX and Visual Design
We redesigned the entire ecommerce experience to feel calmer, more intuitive and easier to navigate. This included:
Clear information architecture
Editorial-style layouts aligned with Tibico Fermentary’s brand
Mobile-first UX design
Reduced cognitive load at key decision points
Bespoke Shopify Development
Our development team delivered a custom Shopify build that supports:
Scalable product and collection architecture
Subscription and bundle logic
Secure customer accounts
Performance optimisation and stability
Build a Box and Subscription Experience
A key focus of the project was simplifying choice. We introduced:
Shop All Ferments for full-range exploration
Mixed Boxes for discovery
Fixed Flavour Boxes for repeat purchasing
Build a Box functionality allowing customers to create their own selection
Subscribing and saving was redesigned to be easier to set up, easier to manage and clearer to understand, supporting long-term retention.
Data Migration and GDPR-First Processes
Bluestone98 managed the export and migration of customer and subscriber data from Wix to Shopify, with a strong focus on data accuracy, security and GDPR compliance.
This included:
Structured data exports from Wix
Secure data migration into Shopify
Password reset flows
Subscriber updates for payment, address and shipping details
Clear, founder-led email and SMS communications explaining the changes
Content, Photography and Film
To support the new platform, Bluestone98 delivered:
Content writing and tone of voice development
Onsite messaging for categories, products and subscriptions
Photography to reflect everyday usage and lifestyle
Film content for launch, social and paid media
All content was designed to feel warm, human and considered, reinforcing trust rather than driving urgency.
Print and Brand Touchpoints
Alongside the digital work, we designed supporting print literature to ensure brand consistency across physical and digital touchpoints, strengthening Tibico Fermentary’s customer experience beyond the website.
Email, CRM and Ecommerce Marketing Rollout
As part of the Shopify replatform, Bluestone98 implemented Klaviyo and developed a structured email and lifecycle strategy to support retention and repeat purchasing. This included segmentation, customer journeys and automated flows designed to strengthen engagement without overwhelming subscribers.
Early email performance has exceeded industry benchmarks, with an average open rate of 57.14%. This has also contributed to over £44,000 in incremental revenue generated through email marketing activities that did not exist prior to the Shopify + Klaviyo implementation.
Launch and Early Results
Since launching the new Shopify ecommerce platform on 6 January 2026, Tibico Fermentary has delivered measurable growth in subscriptions and commercial performance.
In the weeks following launch, the brand added over 350 new subscribers, bringing the total to 766 active subscribers. This expanded subscriber base has contributed to approximately £43,000 in recurring monthly subscription revenue, transforming how Tibico Fermentary generates predictable income and supports long-term planning.
What This Shopify Replatform Enables for Tibico Fermentary
The Tibico Fermentary Shopify replatform has fundamentally changed how the brand operates, grows and plans for the future. What began as a move away from the limitations of Wix has become a decisive shift toward a subscription-led, retention-first business.
The redesigned subscription experience has removed complexity from decision-making and strengthened customer confidence. Tibico Fermentary can now launch new products and bundles quickly, engage subscribers more effectively and support deeper customer relationships through clearer subscription structures and automated lifecycle flows.
Shopify’s analytics and reporting tools provide the team with insight into customer behaviour, enabling confident decision-making across product, marketing and retention strategies. The platform also supports international expansion, multi-channel growth and more effective paid media integration.
Most importantly, these results have been achieved without aggressive discounting or hard selling, maintaining the thoughtful, considered brand tone that defines Tibico Fermentary.
This approach reflects Bluestone98’s philosophy of creating ecommerce platforms that do more than look good — they perform commercially and support sustainable growth.
Key Metrics
Key results following the Shopify launch include:
• 766 active subscribers
• 350+ new subscribers added post-launch
• £43,000 in monthly recurring subscription revenue
• 57.14% average email open rate
• £44,000+ in incremental revenue from email marketing
Why This Project Matters
This project demonstrates how a strategically designed ecommerce platform can transform commercial performance without compromising brand integrity. By simplifying the subscription journey, improving customer experience and leveraging targeted email marketing, Tibico Fermentary has strengthened both retention and revenue predictability.
The result is a platform that supports future product development, deeper community engagement and international growth – all built on a foundation of clarity, trust and sustainable customer relationships.
Key Takeaways
A scalable Shopify platform replaced Wix limitations
Clear subscription experience increased retention and revenue
Klaviyo email strategy drove strong engagement and incremental sales
Early results show predictable recurring revenue and ongoing growth potential
Frequently Asked Questions
Why did Tibico Fermentary move from Wix to Shopify?
Shopify offered greater flexibility, performance and subscription capabilities to support long-term ecommerce growth.
Does the Shopify site support subscriptions?
Yes. Subscriptions are fully integrated and designed to be easy to understand and manage.
Can Bluestone98 undertake similar Shopify projects?
Yes. Bluestone98 specialises in Shopify ecommerce platforms that support growth, retention and commercial outcomes.
About Bluestone98
Bluestone98 is a multi-award-winning, independently owned digital agency established in 1998, with over 27 years’ experience delivering branding, web design and ecommerce solutions. With studios in London, Edinburgh and Harrogate, Bluestone98 partners with ambitious brands across the UK and beyond, creating calm, considered digital experiences built for long-term success.
Tibico is currently under review by the Awwwards team. Watch this space.
Written by
Jonathan Armstead
Founder, Bluestone98
What This Shopify Replatform Enables for Tibico Fermentary
The Tibico Fermentary Shopify replatform provides far more than a new ecommerce website. It creates a flexible foundation that supports future innovation, deeper customer relationships and sustainable international growth.
Supporting Future Products and Ranges
With Shopify’s scalable product and collection architecture, Tibico Fermentary is now well positioned to introduce new ferments, seasonal flavours and limited-edition releases without adding complexity to the customer journey. The new platform allows products to be launched, grouped and promoted clearly, ensuring customers can explore new additions with confidence.
This flexibility also supports experimentation, enabling Tibico Fermentary to respond quickly to customer feedback and evolving demand while maintaining a calm, considered presentation across the site.
Improving Retention Through Subscriptions
Retention is central to Tibico Fermentary’s business model, and the Shopify subscription setup has been designed to support long-term customer relationships rather than short-term transactions.
Customers can now subscribe, pause, amend or manage deliveries with ease, reducing friction and increasing trust. Clear subscription messaging and transparent pricing help customers understand the value of subscribing, while integrated CRM tools enable personalised communication that supports ongoing engagement.
Enabling International and Multi-Channel Growth
The new Shopify platform creates a strong foundation for international growth. With built-in support for multiple currencies, shipping rules and regional configurations, Tibico Fermentary can expand into new markets without requiring a full platform rebuild.
The platform also integrates seamlessly with paid media, social commerce and email marketing tools, allowing Tibico Fermentary to scale acquisition and retention campaigns across channels while maintaining a consistent brand experience.
Building Content and Community Around the Brand
Shopify’s flexible content management tools allow Tibico Fermentary to build a richer content ecosystem around fermentation, lifestyle and everyday rituals. Educational content, storytelling and community-led initiatives can now sit naturally alongside ecommerce, strengthening brand loyalty and trust.
By reducing friction in the ecommerce experience, the new platform allows Tibico Fermentary to focus on what matters most: quality products, honest communication and a growing community built around care and consistency.
A Commercially Scalable Shopify Platform Built for Growth
The Tibico Fermentary Shopify ecommerce launch demonstrates how a strategically designed Shopify platform can support measurable business growth, not just visual improvement.
By replatforming from Wix to Shopify, Tibico Fermentary now operates on an ecommerce system designed to convert, retain and scale. Product architecture, subscription logic and customer accounts have been built to reduce friction at every stage of the purchasing journey, helping more visitors become long-term customers.
From a commercial perspective, the new Shopify platform enables Tibico Fermentary to:
Launch new products and bundles quickly without development bottlenecks
Optimise conversion rates through clearer product selection and checkout flows
Increase subscription uptake through transparent pricing and intuitive controls
Improve lifetime value by supporting repeat purchasing and retention strategies
Run more effective paid media campaigns using Shopify and Meta integrations
Shopify’s native analytics and reporting tools also provide the Tibico Fermentary team with clearer visibility over performance, customer behaviour and subscription trends. This data-led insight supports more confident decision-making across marketing, operations and product development.
Crucially, the platform has been built to support ongoing optimisation. As Tibico Fermentary invests further in paid media, email marketing and content, the Shopify site provides a stable and flexible foundation that can be refined over time to improve results without compromising brand integrity.
For Bluestone98, this project reflects a wider approach to Shopify ecommerce. Every build is designed not just to launch successfully, but to support long-term commercial outcomes. The Tibico Fermentary Shopify platform is a clear example of how thoughtful ecommerce strategy, combined with robust Shopify development, can deliver a calmer customer experience while driving sustainable business growth.
Call to Action
If you are looking to build a scalable ecommerce platform that supports subscriptions, retention and long-term growth, get in touch with Bluestone98 today.