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Independent since 1998
Web design in Scotland. Built to last.
Bluestone98 is an independent web design and development agency helping ambitious organisations across Scotland build stronger brands and better digital experiences.
From our Edinburgh studio we bring strategy, design and engineering together to build WordPress, Shopify and bespoke websites around real business goals.
- Scotland studio Lochrin Square, 92–98 Fountainbridge, Edinburgh, EH3 9QA
- Phone 0131 278 0657
Why Bluestone98
Web design for ambitious Scottish businesses.
Scotland is home to businesses with remarkable stories. Established names built on generations of expertise, and new ventures challenging their industries. All of them need a digital presence that reflects the quality of what they do.
Every project starts with the commercial reality: who you need to reach, what they need to understand, and what the website has to achieve. Not a template, and not a site built simply to look current.
Whether you are in Edinburgh, Glasgow, Aberdeen, Dundee, the Highlands or the Borders, you work directly with an experienced team from strategy through to launch.
What we do
Website design and development services in Scotland.
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Bespoke website design
Websites built around your organisation, audience and goals. No off-the-shelf themes, no unnecessary complexity.
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WordPress design and development
Flexible, secure WordPress builds that give your team control, and room to grow.
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Shopify and ecommerce
Online stores that bring brand and commerce together, built for conversion and repeat purchase.
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UX and UI design
Journeys and interfaces shaped by how people actually browse, compare and decide.
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Brand and content
Identity, tone, copy, photography and film, when the story needs sharpening as well as the site.
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Ongoing support
Launch is a beginning, not a handover. We host, maintain and keep improving the site.
How we work
Strategy. Design. Build.
Three connected stages. Each one sets up the next, so every decision earns its place.
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Strategy
We define what the website has to do, shape its structure and agree a roadmap before any design begins.
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Design
Brand, content, journeys and interface work together, so the site feels effortless to use and unmistakably yours.
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Build
Built for performance, security and straightforward management. Tested carefully, launched properly, supported after.
Local and further afield
Scottish experience. Wider perspective.
Our Edinburgh studio gives Scottish clients a local point of contact, backed by the wider team. That experience crosses whisky, hospitality, healthcare, retail, ecommerce, technology, professional services, energy and international membership.
We know what provenance and reputation are worth, and how to make complex services easier to understand. The approach stays the same: listen properly, find what makes an organisation distinctive, and turn it into something that feels true.
Talk to our Edinburgh teamWe have worked with organisations across Scotland, from Edinburgh and Glasgow to Aberdeen and the Highlands. They include:
- Ardbeg
- Ardnamurchan Distillery
- Adelphi Selection
- Whiski Rooms
- Gamefish
- Bite Dentistry
- DOW Group
- North
- International Well Control Forum
- Hutcheon Mearns, now part of Cooper Parry
The long view
Relationships built to last.
The strongest measure of our work is what happens after launch.
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Since 2003
Gamefish
We helped the Scottish fishing, shooting and country-clothing retailer with its brand and website in 2003, and have supported its growth ever since.
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12+ years
Bite Dentistry
More than twelve years with Dr Josh Rowley and the team at Edinburgh’s Bite Dentistry, as the practice’s brand and services have evolved.
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Global platform
International Well Control Forum
We redeveloped the main website and launched the IWCF Portal, a clearer platform for a specialist global organisation based in Aberdeen.
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Since 2014
Adelphi & Ardnamurchan
We have worked with Alex Bruce and his team since the first spirit ran, across content, photography, film, website and managed hosting for both businesses.
Not one-off projects. Long-term partnerships, built on good work and dependable support.
Testimonials
What our Scottish clients say.
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A real sense of place, brought to a global audience
When we launched our brand new distillery on the remote Ardnamurchan peninsula in 2014, we wanted to find a web designer that fully understood what we had built and could bring it to life for a global audience. Bluestone immediately understood the brief. Their team went out of their way to visualise our sense of place and encourage new visitors to the brand and the location.
Alex Bruce
Managing Director, Adelphi Distillery Limited
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A seamless process that delivered results
Working with Bluestone98 on the redevelopment of the IWCF website and the launch of the IWCF Portal has been an exceptional experience. Their collaborative approach turned a complex project into a smooth and productive process.
Joanna Taylor
Project Manager, IWCF
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Supporting growth for more than two decades
I reached out to Bluestone98 in 2003 to help me with our brand and website. Bluestone98 has supported our growth ever since. I am so proud to be working with such a talented team.
Nick Armstead
Founder, Gamefish
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Open, responsive and ready for what comes next
From the outset, Jonathan was open and transparent and always made time for calls. Michael was fantastic as lead developer. No request, big or small, was too much. Overall, a superb company for your web development needs.
Nick Watt
North
Why us
Why choose Bluestone98?
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Independent since 1998
Twenty-eight years brings perspective: which questions to ask, which wrong turns are expensive, and how to build work that holds up beyond launch day.
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One connected team
Strategy, branding, content, UX, design and development in one place. No coordinating suppliers, no translating the brief between them.
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Senior people stay involved
Experienced practitioners throughout, with honest advice and direct access to the people doing the work.
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Creative and commercially grounded
Beautiful work still has a job to do. We connect craft to clearer journeys, stronger enquiries and long-term value.
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Built for the long term
Flexible platforms rather than short-lived fixes, then hosting, support and steady improvement when you need it.
- 28 years established
- 40+ industry awards
- 7,500+ organisations supported
- 93% client retention
Findable, and worth finding
Built for people. Ready for Google and AI search.
A strong website has to do more than rank for a phrase. It needs to answer properly, show genuine experience, and make it easy to decide whether you are the right fit. We build that in through:
- Clear page structures and navigation
- Fast, responsive and accessible development
- Content organised around real audience needs
- Technical SEO and clean indexation
- Structured data where it adds meaning
- Evidence through project work, results and client voices
- Analytics and conversion tracking
That gives Google and AI search platforms clearer signals about who you are and what you do. More importantly, it gives potential clients the confidence to act.
Frequently asked questions.
The questions we’re asked most, answered. Still curious about something?
Start a projectA web design agency plans, designs, builds and supports websites around an organisation’s goals and audiences. At Bluestone98, this can include strategy, branding, content, UX and UI design, WordPress or Shopify development, ecommerce, SEO, hosting and ongoing support.
Our Edinburgh studio is at Lochrin Square, 92-98 Fountainbridge, Edinburgh, EH3 9QA. Call us on 0131 278 0657. We work with organisations throughout Scotland, supported by specialists across our Edinburgh, Harrogate and London studios.
Yes. We partner with organisations across Scotland, including Glasgow, Aberdeen, Dundee, the Highlands and the Borders. Our process works well in person, remotely or as a blend of both.
We design and develop bespoke WordPress and Shopify websites, as well as tailored digital platforms where a project requires them. We recommend the technology that best fits your content, integrations, commercial needs and plans for growth.
Yes. Bluestone98 is a brand, digital and technology studio. We can refine an existing identity or create a new brand, including strategy, visual identity, tone of voice, copywriting, photography and film.
Yes. Search visibility is considered throughout strategy, content, design and development. We build strong technical foundations, clear site structures, useful content and structured data where appropriate.
The investment depends on the scale of the website, content, functionality, integrations and level of brand work required. Once we understand the project, we provide a clear scope, cost and programme, with no ambiguity about what is included.
Yes. We provide secure hosting, maintenance, updates and ongoing optimisation, giving you one dependable team as the website and business evolve.
Start a conversation
Let’s build something made to last.
Planning a new website, an ecommerce platform or a wider brand change in Scotland? We would like to hear it.