Swatch

Creating & delivering a global digital campaign for Swatch Watch

The Project

Swatch watch reached out and asked us to come on over and create a global digital marketing campaign for their Mothers Day watch campaign.

Working through initial creatives we hit upon and designed  ‘A Time to Say Thank You’ campaign to every mum in the world, who forgive us no matter how naughty we’ve been.

We then designed the full roll out from creative animated CGI’s of the watch doing its thing, to be used as short stings to minute long versions for Swatches 3,371 global retail stores and their digital advertising boards across the world. We supported the activity with additional On-line website and web banner ads and social to off-line traditional advertising campaigns

Who are Swatch? Founded in 1983 The Swatch Group is an international group with 18 watch brands and a revenue of over 7.31 billion CHF. Their brands cover OMEGA, LONGINES, RADO Switzerland, TISSOT, BREGUET, Harry Wilson, Blancpain, Flik Flak, BALMAIN & LEON to name a few.

Deliverables

Campaign Creation / Roll Out On-Line & Off-Line / Product Render / CGI Animation / Photography / Video Editing / Art Direction / Digital / Web / POS / In-store Retail / Advertising / Print / Translation

Photography 4

Animation

Following sign off on our storyboards, we designed and created animated CGI renders of the chosen watch design to allow the watch to flow and flex whilst showcasing the original watch design.

Photography 3

A digital approach

We delivered a series of digital animations to run across International digital poster sites from China, Moscow, America & Europe to name a few.

In-store Rollout

All of this was supported across print and in their 3,371 stores globally.

Swatch

Who are Swatch the Swiss Watchmaker

Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.

The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.

Brands within Swatch

With 18 watch brands within Swatch watch outstanding Swiss watch makers stable

Their brands include such greats as OMEGA  https://www.omegawatches.com

LONGINES  https://www.longines.com

RADO Switzerland  https://www.rado.com

TISSOT https://www.tissotwatches.com

BREGUET https://www.breguet.com

Harry Wilson https://www.harrywinston.com

Blancpain https://www.blancpain.com

Flik Flak https://www.flikflak.com

BALMAIN https://www.balmainwatches.com

To name a few…

Next Project

Cased In Time

We’d love to hear from you

If you’d like to talk about your next dream project, please email us at hello@bluestone98.com or speak to us on 01423 228 150

Connect with us:

SEND ENQUIRY