Following sign off on our storyboards, we designed and created animated CGI renders of the chosen watch design to allow the watch to flow and flex whilst showcasing the original watch design.
A digital approach
We delivered a series of digital animations to run across International digital poster sites from China, Moscow, America & Europe to name a few.
Global Campaign Rollout
China / USA / Europe
All of this was supported across print and in their 3,371 stores globally.
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.
Their brands include such greats as OMEGA https://www.omegawatches.com
RADO Switzerland https://www.rado.com
Harry Wilson https://www.harrywinston.com
Flik Flak https://www.flikflak.com
To name a few…