Swatch
Creating & delivering a global digital campaign for Swatch Watch
The Project
Swatch watch reached out and asked us to come on over and create a global digital marketing campaign for their Mothers Day watch campaign.
Working through initial creatives we hit upon and designed ‘A Time to Say Thank You’ campaign to every mum in the world, who forgive us no matter how naughty we’ve been.
We then designed the full roll out from creative animated CGI’s of the watch doing its thing, to be used as short stings to minute long versions for Swatches 3,371 global retail stores and their digital advertising boards across the world. We supported the activity with additional On-line website and web banner ads and social to off-line traditional advertising campaigns
Who are Swatch? Founded in 1983 The Swatch Group is an international group with 18 watch brands and a revenue of over 7.31 billion CHF. Their brands cover OMEGA, LONGINES, RADO Switzerland, TISSOT, BREGUET, Harry Wilson, Blancpain, Flik Flak, BALMAIN & LEON to name a few.
Deliverables
Campaign Creation / Roll Out On-Line & Off-Line / Product Render / CGI Animation / Photography / Video Editing / Art Direction / Digital / Web / POS / In-store Retail / Advertising / Print / Translation
Animation
Following sign off on our storyboards, we designed and created animated CGI renders of the chosen watch design to allow the watch to flow and flex whilst showcasing the original watch design.
A digital approach
We delivered a series of digital animations to run across International digital poster sites from China, Moscow, America & Europe to name a few.
Global Campaign Rollout
China / USA / Europe
In-store Rollout
All of this was supported across print and in their 3,371 stores globally.
Swatch
Who are Swatch the Swiss Watchmaker
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.
Brands within Swatch
With 18 watch brands within Swatch watch outstanding Swiss watch makers stable
Their brands include such greats as OMEGA https://www.omegawatches.com
LONGINES https://www.longines.com
RADO Switzerland https://www.rado.com
TISSOT https://www.tissotwatches.com
BREGUET https://www.breguet.com
Harry Wilson https://www.harrywinston.com
Blancpain https://www.blancpain.com
Flik Flak https://www.flikflak.com
BALMAIN https://www.balmainwatches.com
To name a few…
