Crafting great British design brand, digital & web since 98

From the highlands of Scotland to the capital of England & New York, we’ve got it covered

About Us

At Bluestone98 design, digital, web & motion is our life. It’s what we love. It’s who we are.

We are an independent, award-winning, full-service agency, fuelled by creativity. Founded in 1998 by Jonathan Armstead & supported by fellow director Jonty Robson alongside our highly experienced & exceptional team. Our agency headquarters are in the beautiful spa town of Harrogate, with additional support offices in London, Edinburgh & New York.

We love to work closely with our clients, enabling us to tell their story, breathe life into their work & help customers connect with their products & brand. We strongly believe in creating authentic business connections on behalf of every client we work with.

Our passion, dedication, skill, knowledge & insight is delivered into every project, irrespective of scale or complexity to deliver outstanding results…

Full service agency

We offer a 360º service for all of our clients, from SME to PLC. Whether it be food & drink or a corporate bluechip, Bluestone 98 are your next creative partner.

Bluestone's values


Creativity is at the core of everything we do, crafting originality for your business.

Food and drink

Brand building

We ensure that you obtain the maximum potential & reach for your brand.


“The team at Bluestone 98 helped us refresh our cask & bottle beer brands as well as create new seasonal beers. Their energy & creativeness were key in delivering a fantastic result that has been well received by our customers. The team are very collaborative with great flexibility, sympathetic understanding of our brands and an ability to translate a brief on paper into a great finished product!”

Black Sheep Brewery PLC

Bluestone 98 our values
Retail, pos, display, advertising, product design

Web development

Every client’s needs are different but often share the need to have strong online revenue streams. We deliver solutions online that meet our customers’ needs, business & budget expectations.


From Magento, WooCommerce, & Shopify, we have over 19 years experience in delivering the perfect blend of commerce, presence & mobile outreach.

Bluestone 98's values


“Bluestone 98 have been integral to our marketing strategy here at Verity Frearson. Their ability to interpret our commercial needs through creative solutions & campaigns is second to none & they have been such a valuable asset to us. They have been fundamental in us achieving our No.1 status in Harrogate”

Verity Frearson

Website design

Our design team is focused on delivering cutting-edge brand experiences online. Customers expect relevant, easy, engaging websites that are enjoyable and memorable from both usability and look and feel.

Corporate Finance


Digital today means ‘multi-platform’. The user experience of your brand runs across websites, mobile devices, apps & much more. Our research into your audience provides us with valuable knowledge to prototype & build a fully integrated platform best suited for you & your business.

We work for FMCG's


We sketch, draw & create original ideas to work with your brand and marketing collateral.


Creatively led animation to inform, educate & sell in high-impact, original ways, tailored and created to be as unique as you are.


“We commissioned Bluestone 98 to produce a brand launch for Morrisons Supermarket, in an incredibly short lead time, what they produced for us & rolled out was nothing less than brilliant. Since then we have continued to use bluestone 98 – Their work has been nothing but brilliant!”

Morrisons Supermarket PLC

Yorkshire's, harrogate's, London's, Edinburgh's leading digital, web agency


From people to food, fashion, industry, corporate, travel, architectural & advertising campaigns, we capture the finest images to support our storytelling and your brand values.


Our experienced team combines technical know-how with creative vision to create content that tells your story with integrity & resonance.


Mobile apps

We bring your App ideas to life on multi-platforms and devices to help you communicate with users & increase customer engagement.

Sports industry


We create tailored & bespoke CMS website builds to help you manage & update your content quickly & easily. All the while keeping your brand consistent and powerful from both user & look & feel.

Travel industry website


“I couldn’t recommend Bluestone 98 highly enough, they are extremely creative, down to earth & always go the extra mile to ensure that each & every campaign is delivered & finished beautifully to achieve outstanding results”

Wienerberger UK


Tangible, sustainable results to deliver increased brand awareness & online success.

Fashion Sector

Lead generation

We create strategies that provide you with multi-channel leads to ensure that you have rich marketing data. Turning these leads into new customers creates successful onward revenue streams & relationships for your business.

Content creation

We create genuine, engaging & valuable content for your web services & online brand presence. Bringing your message to life we aim for perfectly crafted campaigns across your online marketing channels.


Bluestone 98 deliver maximum returns for your pay per click (PPC) search budget. Our skilled team craft innovative campaigns that drive proven returns on your investment.

Public Sector


“Bluestone 98 instantly tuned into our B2C requirements, their designs were fresh, innovative & just what Alton Towers needed with a fantastic ROI”

Merlin Entertainments plc

health marketing by Bluestone98


We formulate strategy with a creative vision. Bluestone 98 specialise in turning your brand messages into high performing videos, images, streams & more. By working closely with our creative team we turn your brand into a social marketing revenue stream.

Industrial sector specialist


Reach your customers across any device, browser, or app, including the likes of Facebook, Twitter, Instagram, and Google, helping you to reach your true marketing goals.

App design & development

We’re not just a team of designers & developers, we’re a team of highly creative visionaries, who love taking ideas & crafting exquisite mobile products. This includes cutting edge app design & development to maximise your online opportunities.

Utilities sector

Direct marketing

From strategy, planning, design, copywriting, fulfillment & despatch, we deliver unique campaigns with creative flair & success for all of your direct marketing touch points. This ranges from print campaigns to online digital media.

Business Funding

We work closely with CrowdFunding, Kickstarter & IndieGoGo to name a few, creating and delivering successful fund raising marketing campaigns to enhance & influence potential funding currency. Conveying your message through powerful creative will no doubt skyrocket your brand to success.

Integrated marketing

We create creative concepts & add an intoxicating mix of PR, social, advertising & digital to deliver joined up marketing campaigns that build brands & drive sales.

Internal comms

For over 19 years we have helped to lead UK & International brands to build stronger, better-connected communications within their business & their company values.

Instore & POS

We design, craft & deliver unique solutions for retail brands. Always pushing boundaries, we strive to go against the ‘norm’ to create unique & stand-alone designs for your retail space & work environment.

Exhibitions & events

We design, project manage & install truly creative exhibitions & events completely tailored to your brand & company requirements.

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