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Strategists. Designers. Engineers.

Built with experience.
Designed to last.

We create distinctive brands and digital experiences that perform for ambitious B2B and B2C organisations, in the UK and beyond. Independent since 1998.

Our awards View our work
Bluestone98 project work
A range of egg packs from several brands laid out on a wooden surface with loose eggs and feathers.
Bluestone98 project work
Project showcase
Harringtons website on mobile
Tibico - beetroot water kefir
Bluestone98 project work
Bluestone98 project work
The UK Forks site on a phone with a JCB telehandler on a dark background.
Fielder Nutrition website technology
Multiple colorful digital screens and toys displayed on a dark purple background, promoting the Canal Toys brand and various toy products.
Project showcase
Project showcase

Bluestone98 is an independent brand, digital and technology studio combining strategy, creative craft and engineering. Twenty-eight years of helping brands look sharper, work harder and last longer.

Trusted by

From challengers to household names.

Recent projects

A dog sitting in front of pet food packages, including Harringtons adult grain-free chicken flavor, with pet food in a wooden bowl and a few kibble pellets spilled on the surface.

Harringtons Pet Food

A fully custom Shopify build for the UK's leading natural pet food brand, engineered for subscription, repeat purchase and Pet Club loyalty.

eCommerce Shopify
The Musée des Confluences in Lyon, its geometric steel and glass façade engineered by Permasteelisa Group, photographed at dusk

Permasteelisa Group

WordPress Global platform
Collage of various photos including a close-up of a camera lens, a woman taking a photo with a camera, a sunset view through a window, and a woman smiling and holding a camera outdoors on the grass.

Digicam Collective

A culture-driven eCommerce brand reviving Y2K digital cameras, with thousands of products migrated from eBay into a bespoke Shopify store.

Branding eCommerce Shopify
The new Yorvale website homepage among chocolate, pecans and caramel

Yorvale Ice Cream

A brand refresh and bespoke WordPress build for an award-winning Yorkshire dairy, made on the farm since 1989.

Branding Web Design
Tunnelcraft

Tunnelcraft

A complete brand transformation for the UK's definitive tunnelling supplier, powering national infrastructure including HS2.

Branding Web Design
The Atlas Consultancy Group homepage, with vacancy search

Atlas Consultancy Group

A rebrand and bespoke platform that scaled a specialist veterinary recruiter into the USA.

Brand & Digital Web Design
All work

Testimonials

What our clients say.

Real partnerships, in our clients' own words.

A Tibico water kefir bottle photographed on a bed of fresh beetroot.
“Tibico has never been about hype. It is a living ferment, crafted slowly, built around daily ritual. So it mattered that every part of the brand felt true to that. Huge thanks to Bluestone98 for the care, craft and clarity they have brought to this project. Now we build.”
William Shotten WS William Shotten Tibico
Harrogate Spring Water poured at Ascot
“For over 8 years Bluestone98 have always been a pleasure to work with. The team go above and beyond to deliver a great service and amazing creative, design and digital solutions that always surpass the brief.”
James Cain JC James Cain Harrogate Spring Water
Resolution Interiors McColls store fit-out
“Right from the outset, the Bluestone98 team have been able to see what we needed. Their brand design concepts felt bold, confident and bang on the money, and the re-launch has been received with huge praise and excitement from our whole community.”
Pip Saunders PS Pip Saunders Resolution Interiors
Smile White lifestyle photography
“The team at Bluestone98 smashed our Shopify website for us, we are thrilled with the outcome and what a success! Brilliant work guys!”
Hussein and Hassan Dalghous HA Hussein and Hassan Dalghous Smile White
Katherine Jacklin — The Harrogate Vet
“Bluestone98 exceeded every expectation. Their strategic thinking, attention to detail and creativity helped us establish instant credibility, and the impact was phenomenal: rapid growth in registrations and a polished brand presence. They did not just build us a brand, they built us a future.”
Katherine Jacklin KJ Katherine Jacklin The Harrogate Vet
Race day at Thirsk Racecourse
“We are really thrilled with our new website, the whole team made the process simple and enjoyable. They designed the perfect site for us, the aftercare has been exceptional and the feedback from customers has been amazing.”
Erin Boswell EB Erin Boswell Thirsk Racecourse
Close-up of a smartphone screen displaying a webpage about Arville's early years, featuring a man playing the piano, set on a dark, textured surface with a geometric concrete structure in the background.
“The entire process, from ideation through to completion, has been superb. We are delighted with our new website which has transformed our digital presence. I have worked with many digital agencies around the world and they have been one of the best and easiest to work with. I would not hesitate to recommend them to any business looking for a digital partner.”
Andy Wheatley AW Andy Wheatley Arville Textiles

Brand-led.
Strategically built.

01 Websites

Designed and built from the ground up to work clearly, adapt as you grow and hold up over time

 02 eCommerce

Online stores built around how you sell, making buying straightforward and considered

 03 Branding

Brand identities and systems that bring clarity and consistency to how you present yourself

 04 UX / UI Design

Design shaped by how people actually browse, decide and act

 05 Development

Bespoke front-end and back-end development, reliable, scalable and intuitive to manage

 06 Ongoing Support

We stay involved after launch, keeping everything fast, secure and moving as your business evolves

How we work

Every project moves through three stages. Strategy, Design and Build. Each one sets up the next, so the work stays considered from first idea to final launch.

Strategy

We start with the commercial reality, positioning, audience and the role design has to play, so every decision earns its place.

PositioningAudienceRoadmap

Design

Brand systems and interfaces that are distinctive and clear. Considered typography, motion and detail that feels effortless to use.

Brand systemsUI / UXMotion

Build

WordPress, Shopify and bespoke engineering, front to back. Fast, accessible and made to last, with the support to keep evolving after launch.

Front-endBack-endSupport

By the numbers

Independent, and still hands-on. From studios in Harrogate, London and Edinburgh, we partner with brands across the UK and beyond.

Companies Supported 7500+
Years Established 28
UK Studios 3
Client Retention 93%

Let's build something great together.

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