Digital 1

Puretec fitness

Keeping Europe fit for over 25 years

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The Project

Puretec Fitness are one of Europe’s leading fitness retail supplier of home gym equipment. Puretec Ltd started back in 1946 when weightlifter and fitness pioneer Walter Marcyan opened Marcy retail. It’s been a wonderful journey.

We had the great pleasure in designing and creating a forward-thinking, dynamic website environment for the Puretec team who offer brands such as Davina McCall, Marcy, Impex, Inspire, Roger Black Fitness, Made in Britain, BH Fitness, Bionic Body, Circuit Fitness, Steelbody, Vulcan & Everlast.

We delivered a wonderful dynamic online experience packed full of energy and movement, positioning Puretec Fitness as a leader in their field, with their product available through their sister company and Argos, CostCo, eBay, JD Williams, Littlewoods, Very and Amazon.


Branding / Story-Telling / Design / UX / UI / Website Design / Website Development / Hosting / Video / Photography / Sponsorship / Advertising

Puretec Fitness

The history starts back in 1946 when weightlifter & fitness pioneer Walter Marcyan opened the Marcy retail store in America.


Working with Bluestone98 has been an absolute pleasure. From the initial concept stage right through to the web launch, they have been totally committed and completely engaged in achieving our primary objective of elevating the company to a new level.

David Gilson - Managing Director


60,000 sqft of office and warehouse space sitting in the heart of East Yorkshire

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We’d love to hear from you

If you’d like to talk about your next dream project, please email us at or speak to us on 01423 228 150

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